Web Design for Oil & Gas

Oil and gas companies need web design that makes the value of their work clear, and reaches the people you need to reach.

Here are some of the elements of creating a well designed oil and gas website:

• Understanding how traffic patterns flow online
• The elements of creating a professional, engaging user-friendly website
• Provoking Calls To Action that move consumers through your funnel
• Conveying the best elements of your brand through a clean, professional layout

Here’s what goes into designing an effective website for oil and gas companies:

1. Start With A Plan For Your Oil And Gas Company’s Website

Getting organized from the start of your website design is key to a great end product. It starts with sketching out a loose plan for the design of your website. In theory, you want to create a flow of information that descends like this:

PLEASE note: this is an example of how you MIGHT structure your website to help people find the specific category of your work they need. The overall point is that you want to go from broad on top to increasingly specific pages.

1. Broad, clear introduction to what you do (oil & gas)
2. Selections of your services (refueling, repairs, installation)
3. Narrower categories (maybe oil and gas for residential, commercial, or public properties)
4. More specifications (possibly by building size)
5. Even more detail (existing heating infrastructure)

2. Keep Your Website Organized

Organized website design is becoming crucial to SEO, which stands for Search Engine Optimization. This is the work of understanding how people find services they need online, and optimizing your web pages to meet the needs of searchers. Search engines such as Google are constantly tinkering with their algorithms to show people the most relevant content to your queries. One of the increasingly important elements of your website’s rank is the overall picture of how organized, helpful and coherent it is as a whole. In the context of an oil and gas company, you need to design an intuitive flow to help people find the service they need.

3. Calls To Action That Get Oil And Gas Brands More Business

Calls To Action (CTAs) are prompts that get people on your website to perform specific actions that are good for your business.

These actions might include, but they are not limited to:

• Email signups
• E-guide downloads
• Filling out lead forms

This is where your oil and gas expertise will come into play. The best calls to action are oriented around pain points for your client or consumer.

Optimum7 makes a point of understanding your client’s pain points as fully as we can when creating CTAs.

These might include detailed concepts:

• Preparing oil and gas systems for cold weather
• Learning about green options
• Improving the efficiency of their own oil and gas systems

Showcase your understanding of these specific pain points while tapping into the powerful psychological marketing strategy of underscoring a pain point followed by offering a solution through your Calls To Action.

4. Pay Extra Attention To The Home Page Of Your Oil And Gas Website

The first page people who need your oil and gas work will see is your home page. Think your storefront is the first impression of your business? Not the case in the digital age. You should put your value proposition forward as clearly as possible. There must be no question about who you are and what you do.

Beyond that, you should:

• Summarize your services
• Showcase trust builders like reviews and testimonials
• Offer a next step for consumers to take through clear headers

5. Site Speed: A Crucial Component Of Keeping Traffic On Your Oil And Gas Website

Make your website’s speed a priority. Consumer surveys from agencies and statisticians all over the world indicate that speed is one of the most important factors of keeping people on your website. Improving site speed means digging into code and looking for clunky, overtly complex code that could be made simpler.

You can also take a look at elements that may be useless or disliked by consumers, and remove them to free your website of having to load data for them.

6. Create A Clear Navigational Structure For Your Oil And Gas Website

Data and consumer surveys show that 76% of people choose to leave a website because they do not immediately understand how to navigate it. Navigation is about the content on the pages of your website. It’s also about creating URLs that are accurate and make sense. The better experience you deliver to people on your website, the better your SEO will be, in general.

7. Design Choices To Improve Readability

Proper use of white space can improve the experience on your oil and gas company by a considerable degree. White space, also known as negative space, refers to empty space around elements such as photographs and text.

You’ve almost certainly had the experience of going to a website and seeing it has block text on it, and wanting to leave immediately. Even if you didn’t leave, you certainly did not bother to read the information on the page. You can also use this design to indicate the priority items on your website.

8. Quality Control For Gas And Oil Websites: Dealing With 404s And 301 Redirects

Gas and oil websites can deliver a better experience to their customers by dealing with 404s and 301 redirects as soon as possible.

Quick definition of terms:

• A 404 is the error page people land on when they arrive on when they are directed towards a deleted page.
• A 301 redirect takes people to the next most relevant page, but you have to choose which that is.

When you have a website full of 404 pages, people get frustrated, and your SEO suffers. You could plunge in the rankings. However, if you’ve accumulated some traffic and authority from a page that you had to delete for some reason, you can translate it to more relevant information via a 301 redirect.