Establish Your Goals
What do you hope to get out of your email marketing? New clients? Do you want your existing clients to make another purchase? Your goals will dictate the type of campaign you create, who your target audience is, what kind of content you want to use, and which KPIs you should focus on.
Build Your Email List
Once you’ve established your goals, you need to start building an email list to distribute your content. If you plan on using email marketing for remarketing, you can import your current contact list. Before you do, make sure you have permission to send your clients promotional emails.
If you plan on sending emails to prospective clients, you will need a lead capturing tool in order to entice them to share their contact information with you. This usually involves some sort of value proposition, such as a discount, ebook, or whitepaper.
Select Which Type of Campaign You Want to Run
Different email campaigns are suited for different goals. Newsletters are an excellent way to distribute content and engage your audience when they aren’t on your site. Marketing offers such as sales and discount codes can be a good way to turn your clients into repeat customers. An announcement could be used to inform your audience of a new product, feature, or service you’re offering.
Create Your Campaign
Once your goals are established, you’ve built your audience, and decided which type of campaign you want to run, you can start creating your first campaign. You’ll need to create an email template that is visually engaging and copy that persuades your audience
Track & Optimize Your Results
Tracking your open rates, click through rates, and conversions can give you valuable insights as to where your campaigns can be improved.