Internet Marketing for Technology Companies

Custom Technology Internet Marketing Strategies

A sophisticated marketing strategy is a must-have for:

• IT companies
• Software development companies
• Software product companies
• Tech startups

…and all related companies

1. SEO for Tech Companies

Search Engine Optimization (SEO) is the process of optimizing on-site and off-site elements of your website in order to rank higher in search engines, which is crucial to getting more business. This is an on-going process that rewards consistent updates and punishes stagnation and neglect.

The strategy focuses on organic traffic, which is far more valuable than paid traffic.

What’s the difference?

Organic traffic is people who found your website because they need your product or services. Paid traffic is from people who clicked on advertisements or promotions you paid for.

The first page of search results is typically the only one that matters.  Few people browse beyond it, which is why it is so competitive for businesses. Businesses that rank on the first page get more results than those that don’t every time.

How do SEO campaigns work?

SEO campaigns identify search terms, known as keywords. Keywords are the words and phrases consumers type when they are researching the good or service you offer. Assume today’s consumers will do thorough research before making a purchase, particularly if you offer a product for tech-savvy people.

SEO makes sure your hat will be in the ring when consumers are comparing products.  

In a space dominated by tech giants, SEO is a long-tail marketing strategy for software development companies. It lets you refine and optimize your targeting for ideal niches and smaller spaces that are ideal for your service. SEO is a long-term strategy that delivers compound results over time.

2. PPC for Technology Companies

Pay-per-click (PPC) is a marketing strategy in which website traffic comes from creating paid advertisements on search engines like Google, or social media channels such as Facebook and LinkedIn.

Each time a PPC ad is clicked, the advertiser pays the host website a certain amount of money. This is an excellent short-term strategy for startups because it lets you see immediate results as opposed to the long-term benefits of SEO.

3. Content Marketing for Technology Companies

Content marketing is one of the most important digital marketing strategies a technology-oriented company can use. Content marketing is a long-term strategy that involves creating high-quality, relevant content that addresses the needs and concerns of your consumers and clients.

This content looks like:

• Blog articles
• E-books
• Videos
• Product buying guides

When you offer your audience useful content, you become a resource for everyone who has questions about your field.

When combined with SEO, marketing content can boost your rank in search engine results as well.