3 Internet Marketing Strategies for Manufacturers

Digital Marketing Services for Manufacturing Companies

Optimum7 has over 12 years of experience marketing for manufacturing and industrial companies online. We have the tools and skills to help you execute any internet marketing strategy including:

• SEO
• Web Design
• PPC
• Software Development
• Consultation

…and more. For a full list of our services, visit our services page.

1. Web Design

Having a professional, clean, responsive and well-organized website is the foundation of your online marketing efforts.

A good website is

1. Aesthetically pleasing. Having a clean, modern website builds trust in your audience and makes them less likely to leave, or “bounce”, from your page. Studies have found that you have 4 seconds to capture the attention of a site visitor before they leave your site. That means, your site needs to be engaging from the get-go.
2. Easy to navigate. Your website navigation needs to be organized and intuitive, allowing users to find the information they need without confusion. This not only helps visitors navigate your site, it also helps with your SEO.
3. Mobile-Friendly.Over 50% of all web traffic is now on mobile devices, and this number is only expected to increase. You need to get ahead of the curve and have a site that looks great on desktop and mobile.
4. Strategic. What is the purpose of your site? To sell your products? To generate leads? Phone calls? Your website can be more than just your digital business card. You need to take a strategic look at what action you want the customer to take when they visit your site.

SEO

Search Engine Optimization is a marketing strategy that employs a wide-range of tactics to improve a website’s appearance in search engines. Google is the most popular website in the world and, more often than not, the first place people go when looking for something online, whether it be a question, product, directions, etc.

SEO identifies which search terms are profitable and relevant to your business and strategically optimizes your site to target those search queries. SEO allows you to generate traffic to your website from an audience that is looking specifically for your products or services in a non-intrusive manner. Since people are finding your site organically, through their own research, they will trust your business and are more likely to make a purchase.

SEO and a long-tail strategy. It can take months of diligent work and careful monitoring to see the benefits of SEO for industrial manufacturers. Once your strategy is working in full effect, you can see positive results that last for years to come.

3. PPC

Pay-Per-Click (PPC) Advertising is a model of internet marketing in which advertisers pay a host site a fee every time their ad is clicked. PPC allows you to get your website visible to a relevant audience on some of the world’s most popular sites, such as Google or Facebook, without having to put in the time and work required by SEO.

PPC allows you to target an audience based on metrics such as age, location, interests, demographic, or by what they search for on search engines. The fee you pay a host site on a per-click basis, know as the cost-per-click, changes depending on how competitive the keyword you are targeting. Companies, in turn, bid on how much they would pay to have their ad shown for that particular term.

Anyone can set up an ad on Google or Facebook and start generating clicks, but whether you can turn those clicks into profit is a different story. A click is not a guaranteed sale. Without a strategy in place to convert that click from visitor to customer, you can easily throw money down the drain.