Copywriting services can be billed in two ways:
By the Hour: This method is more appropriate for long or uncertain projects such as creating website copy or an ongoing content campaign.
You can find copywriting services on the web for $25-$50 an hour, but this usually comes at the sacrifice of quality. If your content is poor quality or you need to spend extra time out of your day to make edits, what are you paying for?
Experienced, professional quality or agency copywriting services can amount to anything from $75-150 per hour. However, be cautioned for this billing method. Re-edits and changes of scope can quickly drive the price of a project up. In addition, when working with a new client, copywriters must dedicate a certain amount of hours to researching and familiarizing themselves with the details of your industry.
By the Project: If you have an idea for the length of the project, have clear objectives, and don’t expect many changes along the way, this is the best method. Paying on a per content basis means you are paying the copywriter for the final product, rather than their time. This helps maintain a level of consistency and protects you from dishonest charges and rates.
These rates can vary based on the quality, length, and scope of the project. Cheap options exist, but, as the saying goes, you get what you pay for. Without high quality content, you won’t make sales, your pages won’t be indexed by Google, and your ad campaigns will fall short.