ADA compliance trolls are users who specifically seek out websites that are not ADA compliant to file suit. This disproportionately affects independent web developers and small business owners, who risk shutdown or financial losses.
Currently, there is no solid legal defense against an ADA compliance troll except to make sure your website is ADA compliant and to improve search-engine optimization (SEO).
Plaintiffs have a greater incentive to file suit and receive money than to actually encourage compliance. These suits also violate the integrity of ADA-related lawsuits that genuinely ask for better accommodation and reduced access barriers, which increases the risk of judicial ableism.