Travel and tourism are one of the most difficult industries to execute a digital strategy for. When planning a vacation, the first place most people start is online. For the travel, tourism, and hospitality industry, this means having a fully integrated internet marketing strategy is an absolute necessity that cannot be ignored. The challenge for most small to mid-size companies within this space is, how are you going to compete with the giants that dominate this space?
Fortunately, there are a number of angles and marketing strategies travel and tourism businesses can take advantage of to increase the amount of business they get from online channels. Unlike traditional marketing, which is a one-way conversation between businesses and prospects, internet marketing allows you to interact and engage your audience on multiple levels and opportunities.
Whether you’d like to drive organic traffic from search engines to your site through SEO, advertise on the most popular websites in the world with PPC, create a beautifully designed mobile-website, or take advantage of all the opportunities the digital space has to offer, creating an internet marketing strategy for travel businesses is a no-brainer.
We know what it takes to increase bookings, build leads, and turn your website into a 24 hour money-maker.
Those looking to capitalize on the growing travel industry must make mobile a priority when formulating a digital marketing strategy for either a travel agency or hospitality business. Mobile booking continues to rise with 80% of consumers preferring to conduct their own research when vacation planning.
The purchase journey is long and has multiple touch points and entryways and you must take all of them into account in relation to your business. Pay close attention to how your target audience is utilizing mobile and optimize your digital marketing strategy for tourism accordingly. Think about what traveler’s top priorities are when booking a vacation; those may vary based on demographics, life stage, finances etc. For example,
Average Increase in Website Traffic
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Along with a ready site, if applicable, a call-center able to measure metrics is another essential component for consideration when analyzing your customers and overall business goals.
Consumers are willing to spend more these days for a “luxury” vacation, but the meaning of “luxury” in this context has shifted from pampering to indulging in life experiences. In other words, instead of high-end hotels or first class flights, travelers want “product quality.”
Content Marketing is in high demand for Digital Marketing Tourism. High quality content, with authenticity and authority taking precedence, will engage with potential customers first and foremost as a way for the brand to establish themselves as an authority in their industry.