When it comes to utilizing video for business, owners typically have two factors in mind: quality and affordability. Business owners are always looking for that perfect balance between the two factors, so when it comes to producing a video, you have to take full advantage of every resource at your disposal.
One incredible resource that is often overlooked and is virtually free, is where the company or business is located, the physical location of it. Leveraging the location of a business effectively and efficiently can greatly increase the value of your production as a whole and bring your video to the next level. You don’t have to be located in a large city, like Miami to extract value from your location either.
Here is how you can make sure that your taking full advantage of the location of your next video production:
Determine if the Company’s Location is Relevant to the Video Production
The first step in figuring out if and how you should leverage your location is to add value to your video production. Determining if your location is relevant to the theme and message of your video. For example, if you are producing a video for a travel agency located in a small town in the Midwest, you might not want to include footage of the city. There might not be much the city has to offer that could align with the message you’re trying to communicate. Stock footage of beaches and tropical destinations would probably be a better way to add value to your production.
However, if you are producing a video for a local bicycle rental company, it would probably be very useful to use footage of local trails and landmarks you can travel to on your rental bike. You’d be using the city itself as a resource to add value to your video, making it more relatable and engaging to the viewer. In the video below, which we produced as a funny holiday video, we included footage of Miami and Miami Beach since it is relevant to the message and theme of the video.
Define What Aspects of the Company’s Location You Should Feature in the Video
Once you’ve confirmed that the location is relevant to your video, then you need to define exactly what other aspects you should leverage for the production. These aspects can vary widely. From footage of local landmarks to just the weather, they all are completely unique to each location.
These purposes also vary greatly. You can include footage of the city in the intro of a video to establish location. You can use footage of the city throughout the video as relevant and engaging filler content. You might just want to shoot an interview outside because you want to take advantage of the nice weather!
The possibilities are endless when it comes to leveraging your location in an efficient and effective way. For example, we recently shot a social media ad for a textile company and made sure to shoot it all outside, taking full advantage of Miami’s beautiful, sunny weather. We also took advantage of local spots near our office such as the Coconut Grove Marina, to shoot video of the products in a visually-pleasing location. You can watch the video below.
Video Production in Miami
With Optimum7, being located in Miami, we make sure to take full advantage of the value of our location. We leverage every aspect of the South Florida area that is relevant to our production, increasing the value of not only the video but of our client’s business as well.
When developing a production plan, we make sure to think of every way imaginable to extract as much value as possible from the Miami area and add it to our production. Contact us today and find out how you can add value to your next video production.
