PPC Management for Casinos

PPC Services for Casinos Optimum7 Provides

We have worked with numerous clients who’ve wanted more foot traffic to their casino tables and machines, our highly skilled team of marketers know the do’s and don’ts of PPC advertising to deliver exactly what our clients wanted and more. Some Optimum7 PPC services include:

• Retargeting strategizing
• Paid search advertising
• Social media advertising
• A/B testing

…and many more. The Optimum7 team is equipped to answer any questions or concerns and ready to deliver results.

Use Mobile Ads

Over 53% of web traffic is coming from mobile users, it is only natural for you to optimize your PPC campaigns for mobile web browsers. Some benefits of optimizing your PPC advertisement for mobile include:

• Reach more potential guests
• Conduct A/B testing
• Conduct mobile market analysis
• A wide range of creative options
• Cost effective

Make sure your PPC campaign is clearly understood on mobile and desktop for optimal ROI. Always test your display ad, search ad, and social media ad for mobile compatibility to make sure Google does not penalize your ad campaign score.

Create Targeted Landing Pages For Your PPC Campaigns

When you run a PPC ad, you want to maximize the value of every click. Your PPC ads should have a specific goal in mind and a specific action you want a visitor to take, whether that be a sale, filling out a contact form, etc. Creating targeted landing pages centered around a singular call to action can make sure you make the most out of your PPC campaign.

Avoid directing a PPC campaign to your homepage or a normal page on your site. This could potentially lead to your audience getting distracted before completing the intended goal of the ad.

Use A/B Testing To Improve Results

The marketing terminology, A/B testing refers to when you run two ads at the same time to analyze both results to determine what works and what does not. In order to get the most out of A/B testing, make sure to compare:

• Headlines
• Links
• Keywords
• Body text
• Visual elements

All of these factors will in some way affect your PPC ad performance. Use the data from your PPC campaign to develop new optimized campaigns that will generate more leads, increase conversions, and lower your cost-per-click.

Know Your Targeted High-value Keywords

Do the necessary extensive research to determine the keywords and semantic keywords casino goers are using when using the web. Gather all your keywords and create groups of keywords you plan to use for the different campaigns.

With this approach, you are able to analyze if you have grouped keywords correctly and trash keywords with no search volume. Drive targeted traffic to your site with the right keywords to an improved conversion rate and on-site clientele traffic.